Transforming communication and engagement through mobility

Of all the transformative technologies explored in this series, including IT security, big data, and cloud, mobility may be the most ubiquitous, but the least valued or fully exploited by small and midsize businesses (SMBs).

Pricing pressures and a dispersed workforce are forcing businesses to rethink how their employees work, communicate, and collaborate. Mobility plays a significant role in the thought process behind improving employee productivity and ease of collaboration, two common top-of-mind goals for SMBs.

At its best, mobility can transform how businesses engage with their customers, employees, and partners. It can elevate a small or midsize business from one of many organizations stuck within the middle of the pack to an industry leader. Mobility can also free your workforce to
work anytime, anywhere, and from any device.

At its worst, mobility can make your company and its data vulnerable to hackers. Openness and easy access can create security and compliance nightmares. Additionally, the effort to manage the varied range of mobile devices, networks, and apps can be complicated due to a lack of proper integration.

A recent Hewlett Packard Enterprise (HPE) study, as created and fielded by Coleman Parkes, surveyed 1,500 SMB senior-level decision-makers about their use of technology. Participants were from organizations all over the world and across numerous verticals, including finance, healthcare, manufacturing, and retail.

Based on the survey responses, these decision-makers were divided into three profiles: basic, moderate, and proactive adopters of technology. Each group displayed distinctive traits when it came to technology adoption.

When it comes to mobility, the survey revealed only 26 percent of total respondents have fully adopted and implemented mobility solutions for their business. Others have partially implemented solutions or have future plans to implement, and some have no plans to adopt a mobility solution. However, 58 percent of total respondents declared improving employee productivity as a top business priority for the next two years. They also described customer
engagement as central to achieving their desired business outcomes.

Mobility can help achieve both of these goals, and it’s surprising more have not exploited mobility technologies. For those looking to incorporate a mobile strategy into their business, here’s how some organizations, including proactive SMBs, are using mobility to help their overall business, and how you, too, can set your organization up for successful mobility adoption.

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